Alison Sager

Alison has more than 15 years of experience leading strategic communications and marketing campaigns, public relations, brand strategy, corporate communications, positioning strategy, message platforms and event planning.

She previously worked with Massimo Ferragamo’s Castiglion del Bosco private estate and Brunello di Montalcino vineyard in Tuscany directing marketing, public relations and special events for the property. Subsequently, she joined Tihany Design as Director of Communications and then served as Client Services Director at Addison, working with top Fortune 500 companies, including one of the world’s largest private equity and advisory firms.

Prior to creating VIVA, Alison spent several years working with boutique luxury PR firms managing high-profile hospitality clients including properties within the Four Seasons Hotels & Resorts portfolio, Palazzo Parigi, Monte-Carlo SBM Hotels, Hotel Verneuil, Minor Hotels, Palazzo Dama, D.O.M Hotel Rome, The First Roma Arte, The First Roma Dolce, Pavilions Hotels & Resorts, Kamalame Cay, Taj Hotels Palaces Resorts Safaris, Elewana Collection, Anantara Hotels, Resorts and Spas, amongst many others.

Alison draws inspiration from her diverse experiences working and living in Italy and the U.S. She attended Smith College, where she was on the Dean’s list, and Università degli Studi di Siena with a concentration in Political Science and International Relations.